IFMA Trade Show Results
The IFMA trade show was a glorious success! The laptop-based video clips of the benefits of CCTV went over exceedingly well. People left asking for more. Our first email HTML newsletter requires adjustment to maintain the interest and relevance to the show exhibit, and that's my immediate task.
The IFMA staff has asked to include this (as yet undefined) enhanced article in THEIR newsletter to their 8000 members. And they have asked us to consider responding to an upcoming "call for papers" that might result in a presentation to participants of the IFMA conference in San Diego next year. I'll share more results about this as events evolve and time permits.
Remember "FAB"? I discussed this marketing concept of "Features, Advantages, Benefits" during our client presentation. Clearly, the excellent response I reported above is a result of discussing "Benefits" to those who stopped by our exhibit. During the video clips, we spoke of the benefits of shifting the attention of guard staff from that of identifying threats, to that of assessing rapidly recognized computer-identified threats and then taking appropriate action to resolve the situation.
I'd like our website to be primarily informational, to focus on benefits, and to request our inclusion in any Requests for Quotes that might emerge as readers connect perceived benefits to their own business situation.
The IFMA staff has asked to include this (as yet undefined) enhanced article in THEIR newsletter to their 8000 members. And they have asked us to consider responding to an upcoming "call for papers" that might result in a presentation to participants of the IFMA conference in San Diego next year. I'll share more results about this as events evolve and time permits.
Remember "FAB"? I discussed this marketing concept of "Features, Advantages, Benefits" during our client presentation. Clearly, the excellent response I reported above is a result of discussing "Benefits" to those who stopped by our exhibit. During the video clips, we spoke of the benefits of shifting the attention of guard staff from that of identifying threats, to that of assessing rapidly recognized computer-identified threats and then taking appropriate action to resolve the situation.
I'd like our website to be primarily informational, to focus on benefits, and to request our inclusion in any Requests for Quotes that might emerge as readers connect perceived benefits to their own business situation.
posted by George | 8:49 AM
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