Chapt. 14 Student References and American SecuriComm
I’d like to share a few thoughts as I read your referenced material:
12 Website Design Decisions and the linked article Make Your Website Purposes Crystal Clear are good articles contained in a very cluttered website structure. The web header is full of menus and tabs, a search engine and tiny type for "What‘s this?" and "Contact". The left margin is cluttered with links and the right margin with ads. Not a good example of practicing the concepts of the article.
You may wish to evaluate each web site you come across as to both content AND presentation, to establish your own tastes and hone your own opinions.
As to the article, I like the organization. American SecuriComm is interested in Brand Development and Revenue Generation. For the latter, we are interested first in prospect generation (for our in-house and contractor services) and second in online sales transactions (in affiliation with our distribution partner who does not have a website). We are not interested in Advertising and Referral Revenue nor Affiliate Programs. We are interested in Cost Savings and Customer [and subcontractor] Support.
The four questions: How can I present my company in the best possible light?, What sources of revenue can we realistically expect from our online business? How can we achieve maximal cost savings on the Internet? and How can we provide excellent online customer [and subcontractor] support? are helpful questions to address as you define project goals.
Liquid Web Design provides a helpful distinction but resides in the "Construction" block for later consideration; therefore the concept it presents is worthy perhaps of only a mention in your recommendations.
Tell me what your website does! seems to me to be a good article and in scope. Noting the point made regarding "tagline", I‘m pretty sure that neither American SecuriComm tagline works too well in this context. Our taglines are, "Loss Prevention Specialists Creating Secure Environments" and "Who Is Watching Your Business". I’m open to your suggestion of alternative taglines that better fit the criteria described in this article.
Content Attack as a press release (structure rather than content) provides a good example of the kinds of press releases I‘m considering for our American SecuriComm site. For instance, we are installing security in Harrington, Del. where images from cameras installed at a public housing facility will be transmitted by microwave for monitoring at the Harrington Police Department. This tale is a candidate for a press release. As to the content of this article, I‘m more inclined to engage a newsletter/press release writer (I have already) to generate copy specific to our business then to "seed" our site with generic articles. However I do find value in knowing the service exists.
A Dallas Website Design Company - Again, I find value in knowing the service exists but I am not inclined to "force" a position on web search engines (at least, not at this time).
Thanks for all the good material, it helps to hone our direction.
12 Website Design Decisions and the linked article Make Your Website Purposes Crystal Clear are good articles contained in a very cluttered website structure. The web header is full of menus and tabs, a search engine and tiny type for "What‘s this?" and "Contact". The left margin is cluttered with links and the right margin with ads. Not a good example of practicing the concepts of the article.
You may wish to evaluate each web site you come across as to both content AND presentation, to establish your own tastes and hone your own opinions.
As to the article, I like the organization. American SecuriComm is interested in Brand Development and Revenue Generation. For the latter, we are interested first in prospect generation (for our in-house and contractor services) and second in online sales transactions (in affiliation with our distribution partner who does not have a website). We are not interested in Advertising and Referral Revenue nor Affiliate Programs. We are interested in Cost Savings and Customer [and subcontractor] Support.
The four questions: How can I present my company in the best possible light?, What sources of revenue can we realistically expect from our online business? How can we achieve maximal cost savings on the Internet? and How can we provide excellent online customer [and subcontractor] support? are helpful questions to address as you define project goals.
Liquid Web Design provides a helpful distinction but resides in the "Construction" block for later consideration; therefore the concept it presents is worthy perhaps of only a mention in your recommendations.
Tell me what your website does! seems to me to be a good article and in scope. Noting the point made regarding "tagline", I‘m pretty sure that neither American SecuriComm tagline works too well in this context. Our taglines are, "Loss Prevention Specialists Creating Secure Environments" and "Who Is Watching Your Business". I’m open to your suggestion of alternative taglines that better fit the criteria described in this article.
Content Attack as a press release (structure rather than content) provides a good example of the kinds of press releases I‘m considering for our American SecuriComm site. For instance, we are installing security in Harrington, Del. where images from cameras installed at a public housing facility will be transmitted by microwave for monitoring at the Harrington Police Department. This tale is a candidate for a press release. As to the content of this article, I‘m more inclined to engage a newsletter/press release writer (I have already) to generate copy specific to our business then to "seed" our site with generic articles. However I do find value in knowing the service exists.
A Dallas Website Design Company - Again, I find value in knowing the service exists but I am not inclined to "force" a position on web search engines (at least, not at this time).
Thanks for all the good material, it helps to hone our direction.
posted by George | 1:09 PM
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