BtoB Magazine's annual
"Ten Great Websites" issue bestowed honor to the approach of ten business to business websites toward making customer's lives easier, presenting detailed information in an easy-to-navigate format, and embodying the brand essence in an uncluttered design. The complete article includes accolades from the industry's top website usability and online marketing experts such as
Kate Everett Thorp, President, Interactive Advertising, AKQA Worldwide and
Hoa Loranger, User Experience Specialist at Nielsen Norman Group, a usability consultancy co-founded by industry expert Jakob Nielsen.
As we intend a Business to Business wesite, and this article points directly to examples of great sites with explanations of the characteristics that make them "great", I
strongly recommend a thorough read of
"Ten Great Websites" including each of the ten linked website reviews.
2 Comments:
Thanks for asking. I've described Our Logotype. Any suggestions for a logo or tagline upgrade are welcomed.
Thank you Tim for your kind comments. I too am most impressed with Kate Everett-Thorp and hope you were able to open some of her comments about the ten websites. It's nice to know what's out there and to find a great example of who we can be. Have a wonderful Thanksgiving.
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